The 「2021 Design Store」 is expanding its sales support in response to COVID-19 by conducting live commerce.

 

• On March 17, it hosted a live commerce show with a professional show host.
• This is to expand sales support for local design companies suffering from a slump due to the COVID-19 crisis.

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DCB has launched a legal advisory service to resolve disputes, including infringement of design companies' intellectual property rights and unfair trade.

DCB held live commerce for local design companies suffering from sluggish sales due to the COVID-19 crisis.

Live commerce is an online sales method emerging as an alternative in the post-corona era, where the distribution paradigm changes mainly due to the non-face-to-face due to COVID-19, using real-time video streaming technology through online channels.

At the event, which began with a professional show host, six local specialized products, including seagull bread, which commercialized seagulls, the symbol of Busan, were sold at up to 30% off the site, drawing enthusiastic responses from viewers.

A representative who participated in this project said, "I knew that Live Commerce was an effective alternative amid the prolonged COVID-19 crisis, but I didn't know how to do. DCB's market support policy for Live Commerce was helpful.“

Dr. Kang, Kyung-tae, president of Design Council Busan, said, ”We want to help Busan design companies and designers revitalize product sales to respond to the recently spreading trend of Untact consumption.“ adding, ”We will continue to support various methods such as online platforms.“